This article focuses on describing, interpreting and predicting the change of Finnish wellness tourism from postmodernity towards transmodern wellbeing industry. By the transmodern wellbeing tourism industry, we are referring to the post-fordist, ecologic and ethical sustainable concept. The key objective of this article is to depict the postmodern wellness industry and wellness services in Finland and make a concept description of transmodern wellbeing traveler. Using action research of Finnish wellness companies, We are describing and interpreting in succinct form the change from postmodernity towards transmodernity in Finnish well-being tourism. Analyzing wellness tourism researches and using deconstructive and reconstructive writing, We will deconstruct a descriptive, interpretative and phenomenological sketch of the Finnish postmodern wellness tourist and reconstruct transmodern selfness tourist. The findings from this deconstructive and reconstructive writing show that the Finnish strategic and operational service landscape will be change towards transmodern wellbeing industry.
Managers, by overlooking the sensory experiences, are missing great opportunities to develop new and strong emotional associations with their customers. Emotional new service development is about creation of sensorial experiences and designs that make the consumer experience the services, and most of all designs that make the consumer buy the services. Conceptual in nature, this paper presents a review of theoretically relevant work from marketing, branding, interior design and consumer psychology, demonstrating how consumers perceive, as opposed to actually experiencing a service, as image through the human senses. The article discusses how to connect with customers mind through differentiating and expressing a service in multi-modal manner. The authors then propose a conceptual framework for the future research, and the management of a service and a service space, and how the concepts like haptic feedback and involvement-immersion should be absorbed in the future management.