Sonic Immersion in Mixed Reality Environment – AR/VR Conference Dublin 2016

An emotional environmental element such as enjoyable music arouse desire which leads to loyalty, willingness to buy and recommendation (Baker et al., 2002; Kotler, 1974; Sherman et al., 1997; Wakefield and Brodgett, 1996). This abstract explains and builds a literature driven conceptual model for sonic immersion in a multi-sensory, mixed reality environment. Multi-sensory, mixed reality environments allow the control of multiple sensory stimuli, hence the scents, temperature, moisture level, sounds and the sights of the environment can be adjusted according to customer wishes or pre-programmed scenarios. (Tuominen and Heikkinen, 2014.)

sonic-immersion_ARVR Dublin

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