The Box -elämyshanke palkittiin vuoden innovaationa PRO 2018 -gaalassa

25.1.2018 mediatiedote, julkaistavissa heti

PRO 2018 -palkinnot jaettiin Helsingissä 25. tammikuuta 2018. Haaga-Helia amk:n ja Tekesin elämyshanke The Box palkittiin uudessa innovaatiosarjassa vuoden innovaationa.

PRO-gaalassa annetaan vuosittain tunnustusta horeca-alan parhaille. Helsingin Wanhassa Satamassa pidettyyn gaalaan kokoontui finalistien lisäksi iso joukko hotelli- ja ravintola-alan toimijoita kannustamaan suosikkejaan ja nauttimaan juhlatunnelmasta.

Haaga-Helia amk:n ja Tekesin elämystilahanke The Box palkittiin innovaatiosarjassa vuoden innovaationa.

– Hienoa, että meillä on ollut mahdollisuus päästä kokeilemaan ennennäkemätöntä tekniikkaa oikeissa toimialan paikoissa, oikeiden asiakkaiden kanssa, virtuaalisuutta ja rikastettua todellisuutta hyödyntävän hankkeen projektipäällikkö ja idean ”isä” Pasi Tuominen Haaga-Heliasta iloitsee.

The Box antaa lisäarvoa horeca-alan perusliiketoimintaan rikastamalla olemassa olevaa todellisuutta tuoksuin, kuvin, videoin, äänin ja tuntemuksin. Hanke on tehnyt simulaatioita niin Joulupukin kammarin, Lapland Hotelsien kuin useiden ravintola-alan yritysten kanssa. The Boxin yhteistyökumppaneita ovat Manchester Metropolitan University, Universidado do Algrave, Hotelschool den Hague, Metos, Pixoi, Pinto, CMB Ravintolat, Flik, Fantasia Works, Hotel Haaga, Ähtäri Zoo ja Sinebrychoff.

– Kiitämme kaikkia yhteistyökumppaneita, ilman heitä tätä ei olisi olemassa, Tuominen toteaa.

Ammattilaisista ja Aromi-lehden työntekijöistä koostuva esivalintaraati valitsee kisassa 15 sarjan finalistit ja lopullisen päätöksen PRO-palkitusta tekee tuomaristo äänestämällä. Jokaisella tuomarilla on yksi ääni. PRO-palkintoja on jaettu vuodesta 2003 alkaen.

The Box -hanke, Haaga-Helia amk
Pasi Tuominen, projektipäällikkö
Puh. +358 40 488 7536

Eeva Puhakainen, tiedotus & kuvapyynnöt
Puh. +358 40 488 7166

Lisätietoa The Boxista verkossa ja

Functional, Hedonic or Social? Exploring Antecedents and Consequences of Virtual Reality Rollercoaster Usage

During the last years, various media technologies such as Augmented Reality (AR) and Virtual Reality (VR) have gained increased attention in consumer markets and tourism. For theme parks, especially those with rollercoasters, wearable VR devices are expected to be associated with various benefits for tourists’ experience. Therefore, adventure park managers with VR rollercoasters have a keen interest in understanding the drivers and psychological mechanisms of their visitors, especially those associated with economic benefits. Against this background, this study provides a conceptual model grounded in the VR and AR literature. The model is then tested in a Finnish amusement park with a VR switchback, and analysed using structural equation modelling. Result show that entertainment value and service quality drive satisfaction and subsequently word of mouth, but results do not confirm the importance on visitors’ willingness to pay an extra fee for a VR experience. However, this economically crucial variable is determined by social presence of other people, indicating that visitors are willing to pay for experiencing an immersive experience with other people. Theoretical and managerial implications are derived, and avenues for further research discussed.

Timothy Jung; M. Claudia Tom Dieck; Philipp A. Rauschnabel; Mário Passos Ascenção; Pasi Tuominen; Teemu Moilanen
Functional, Hedonic or Social? Exploring Antecedents and Consequences of Virtual Reality Rollercoaster Usage
Chapter · May 2017

In book: Augmented Reality and Virtual Reality – Empowering Human, Place and Business, Publisher: Springer, Editors: Timothy Jung, M. Claudia tom Dieck

From postmodern wellness tourism towards transmodernity. Interpretations and predictions of the Finnish well-being tourist. EuroCHRIE 2016, Budapest

This article focuses on describing, interpreting and predicting the change of Finnish wellness tourism from postmodernity towards transmodern wellbeing industry. By the transmodern wellbeing tourism industry, we are referring to the post-fordist, ecologic and ethical sustainable concept. The key objective of this article is to depict the postmodern wellness industry and wellness services in Finland and make a concept description of transmodern wellbeing traveler. Using action research of Finnish wellness companies, We are describing and interpreting in succinct form the change from postmodernity towards transmodernity in Finnish well-being tourism. Analyzing wellness tourism researches and using deconstructive and reconstructive writing, We will deconstruct a descriptive, interpretative and phenomenological sketch of the Finnish postmodern wellness tourist and reconstruct transmodern selfness tourist. The findings from this deconstructive and reconstructive writing show that the Finnish strategic and operational service landscape will be change towards transmodern wellbeing industry.


Sonic Immersion in Mixed Reality Environment – AR/VR Conference Dublin 2016

An emotional environmental element such as enjoyable music arouse desire which leads to loyalty, willingness to buy and recommendation (Baker et al., 2002; Kotler, 1974; Sherman et al., 1997; Wakefield and Brodgett, 1996). This abstract explains and builds a literature driven conceptual model for sonic immersion in a multi-sensory, mixed reality environment. Multi-sensory, mixed reality environments allow the control of multiple sensory stimuli, hence the scents, temperature, moisture level, sounds and the sights of the environment can be adjusted according to customer wishes or pre-programmed scenarios. (Tuominen and Heikkinen, 2014.)

sonic-immersion_ARVR Dublin

Exploring the Students’ Perceptions to Virtual Reality Environment EuroCHRIE 2016, Budapest

Hotel operators around the world, as well as Destination Marketing Organisations have shown interest in possibilities of virtual environments. Modern virtual reality technology offers a wide range of possibilities for hospitality and tourism marketers, enabling the creation of educational and engaging virtual environments, immersive and attractive virtual experiences, and unforeseen multi-media communication. In previous studies, Technology Acceptance Model (TAM) has been successfully used to evaluate how consumers perceive new technology and how it might affect the consumer behaviour. However, considering the intangibility, and the hedonic essence of hospitality and tourism experience, the previous studies have not fully addressed the possibilities of augmented and virtual reality environments within the hospitality and tourism context. This research presents the first step to develop, and test a framework of the tourism consumer behaviour in virtual reality environment.


Sage Journal of Vacation Marketing

Pasi P Tuominen

Mário P Ascencão

Reports from the UN World Tourism Organization, the World Travel and Tourism Council, the European Travel Commission, Amadeus, and other similar organizations are all unanimous, the future of tourism and hospitality is prosperous. Tourism destinations and hotels have suffered paradigmatic shifts from Fordist to post-Fordist and then to neo-Fordist modes of production and consumption. The current century is bringing us new neo-Fordist forms of hotel businesses, and due to the industry’s steady growth, more and more companies are required to develop new perspectives in order to stay relevant and to gain competitive advantage in the various fragmented markets. In an era of impermanency and fluidity, destinations and their businesses are forced to be dynamic and innovative. Considering the current and unforeseen developments in technology, consumption, management and operations, the hotel of tomorrow will not be incrementally but radically different from today. In this context, this article focuses on describing, interpreting and anticipating the changes the hotel industry is expected to face in the coming years. The study uses service design approach and various data collection instruments such as e-Delphi and Lego® Serious Play® to depict how the hotel of the future will be. Involving current and future hospitality and tourism professionals, this study synthesizes three possible scenarios, thus portraying a foresight into the hotel of the future.


Full article from Sage Journal of Vacation Marketing

Managing Multisensory Hospitality, Tourism and Experience Spaces of the Future EUROCHRIE 2015

Managers, by overlooking the sensory experiences, are missing great opportunities to develop new and strong emotional associations with their customers. Emotional new service development is about creation of sensorial experiences and designs that make the consumer experience the services, and most of all designs that make the consumer buy the services. Conceptual in nature, this paper presents a review of theoretically relevant work from marketing, branding, interior design and consumer psychology, demonstrating how consumers perceive, as opposed to actually experiencing a service, as image through the human senses. The article discusses how to connect with customers mind through differentiating and expressing a service in multi-modal manner. The authors then propose a conceptual framework for the future research, and the management of a service and a service space, and how the concepts like haptic feedback and involvement-immersion should be absorbed in the future management.

Tuominen_Heikkinen_2014_Managing Multisensory Hospitality, Tourism and Experience Spaces of the Future